David unleashes 'Everybody Loves Boobs' One of 2016’s surprise ad hits was agency David’s “#ManBoobs4Boobs,” a breast-cancer awareness campaign that cleverly got around social media’s ban on female nipples by demonstrating a self-exam on a male model instead.
The work, created for Argentina’s Breast Cancer Help Movement (MACMA), won a slew of Gold Lions across various categories at Cannes last June, including the Grand Prix for Good at the Cannes Health Lions.
Exactly one year later, David is out with a follow-up effort. And while it may lack the cleverness of the original, there’s no denying this new work is memorable in its own way. This time, it gets around the censorship issue by removing female nipples from female breasts—and replacing them with mouths, which sing the praises of breasts, as well as the dangers of not checking them regularly.
The ad is called “Everybody Loves Boobs.” Whether everybody at work will appreciate you watching it in front of them is another story.
We’ll call it SFW-ish.
“Censorship in social media is still an issue,” David’s executive creative directors, Joaquín Cubría and Ignacio Ferioli, said in a statement. “That has led us to look for new ways of bypassing it, this time by showing boobs to raise awareness of the importance of taking care of what we love, and of providing financial support to those who work on early detection.”
The campaign includes videos on YouTube, Facebook and Instagram. At the end of each clip is a call for viewers to make a monthly or one-time donation to help MACMA.
CREDITS
All Right Reserved: MACMA
All Right Reserved: MACMA
Post a Comment